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About
OVERVIEW
Pilom is a forward-focused brand built to lead with clarity, strength, and purpose. It needed a complete identity and strategy framework that could align internal vision with external perception.
CHALLENGE
Pilom needed more than a logo, it needed a strategic identity that could evolve with the business. The challenge was to synthesize abstract brand values into a structured design and language system.
SOLUTION
We approached this as a full-spectrum brand strategy and identity buildout. The design began with a clear logo system and expanded into color direction (#D4632B as a bold foundation), strategic typography, and compositional rules. The personality was defined through core traits (bold, structured, thoughtful) and extended into brand voice and messaging tone.
