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About
PLUSENE is an energy-conscious brand built around the idea of everyday empowerment, “You have the power to save the power.”
PLUSENE is an energy-conscious brand built around the idea of everyday empowerment, “You have the power to save the power.”
challenge
The key challenge was creating a brand that feels both technical and human, credible enough for energy tech, but friendly enough for the average consumer. The logo had to be recognizable at a glance, and adaptable to different use cases: mobile apps, print materials, uniforms, and digital platforms.
solution
We developed a modular, geometry-driven logo system anchored in balance and clarity. The visual direction focused on a green-forward palette (symbolizing sustainability and trust), with complementary tones and derivative colors for flexibility. The primary typography system (General Sans + Open Sans) offered modern readability with a clean personality. Custom icons, illustration styles, and supergraphic patterns were created to add visual energy without overwhelming minimal layouts.
